The Difference of Employee Satisfaction between China and Taiwan：An Internal Service Quality perspective 

Wei-Jaw Deng, Yu-Chi Ma and Chih-Hung Tsai

Associate Professor, Chung Hua University, Graduate school of Technology Management

Graduate Student, Chung Hua University, Graduate school of Technology Management

Professor, Ta-Hwa Institute of Technology, Dept. of Industrial Engineering and Management

 Abstract 

By service value chain perspective, the achievement of internal customer (employee) satisfaction is the base for presuming excellent external customer satisfaction. Only when employee feels satisfaction, he or she will deliver high quality service to customer. Therefore, high customer satisfaction can be achieved. The improvement of internal service quality is an effective and beginning action for internal marketing in business running. Better internal marketing can make internal customer satisfy and increase profit. For company that both invested in China and Taiwan, the management of internal marketing must refer to the information of job satisfaction difference derived by internal service quality perspective between China and Taiwan Branch Company. After case company survey analysis, the results reveal that it has no significant difference of employee job satisfaction between China and Taiwan Branch Company based on the internal service quality measurement. But it has significant difference of overall employee job satisfaction between China and Taiwan Branch Company. There have no significant difference of each internal service quality dimension between China and Taiwan Branch Company. For China Branch Company, tangible dimension is the importance dimension for improving internal service quality.

Keywords: Internal Service Quality, Employee Job Satisfaction, Internal Marketing

Management Strategy and Renovation of
Top Japanese Enterprises 

Wei-Wen Wu

Associate Professor, Department of international Trade, Ta-Hwa Institute of Technology 

Abstract 

Under the business environment of keen competition, all enterprises have the needs of strategy planning and operation to maintain global competitive advantages. This is because planning and implementation of sophisticated management strategy greatly influences the success or failure of business development. The actual examples of the excellent enterprises of many countries are all the valuable materials which provide practical insights for us to learn sophisticated management strategies. This paper investigates the recent management strategy and renovation of top Japanese enterprises, and attempts to propose a feasible research framework in order to promote the understanding of the management tendencies of Japanese enterprises. This research framework can also enable us to enhance the successful probability of competing or cooperating with Japanese enterprises, and can serve as the groundwork that helping Taiwanese enterprises consider the future management strategy profoundly.    

Keywords: Excellent enterprise, Management strategy, Renovation

From Inflow of Joint-Venture Capital to Institutional Change-On the Development of Deng Xiao-Ping’s Open Policy 

Guang Zhang

Professor of Zhou Enlai School of Government, Nankai University 

Abstract: 

Since the Opium War all Chinese advanced individuals have believed that China must learn from the West in order to rejuvenate China. However, the key questions are what and how to learn. China’s most recent, and also most successful, round of learning from the West started after the end of the Cultural Revolution under Deng Xiaoping’s leadership. This paper traces the development of Deng’s thought about learning from the West during the 2-3 years after he reassumed power in 1978. During such a short period, Deng made a great progress in his thought about what and how to learn from technological import and capital attraction to market-oriented institutional reforms.   

Keyword︰     Deng Xiaoping; Technological Import; Capital Import;    Market-Oriented Reforms

Customers’ Loyalty from the Perspectives of Customer Relationship Management and Relationship Value: An Empirical Study of Air Cargo Industry in Taiwan 

Gin-Shuh Liang  Ji-Feng Ding  Ya-Ching Yeh

*Professor, National Taiwan Ocean University,

Department of Shipping & Transportation Management

**Assistant Professor, Department of Aviation & Maritime Management

***Undergraduate Student, National Taiwan Ocean University,

Department of Shipping & Transportation Management

Abstract

Owing to the intense competition of air cargo market, the required buy and loyalty of customer should be the important factors for air cargo industry always keep growth. How the air company uses the implementation effect of customer relationship management to keep the customer loyalty is the important issue in the air cargo industry. The main purpose of this paper is to study the effect of customer relationship management in the air company from the viewpoint of airfreight forwarders, and consider the relationship value as the intermediate item to explore the influence of customer loyalty after the air company implements customer relationship management. Based on the research purpose and the collection of related literatures, six hypotheses and related sub-hypotheses are proposed. By using the correlation analysis and ridge regression analysis, there are four findings: (1) the enhancement of customer interaction, value-added and customer profiling can effectively promote customer loyalty. (2) Customer relationship value has positive influence on customer loyalty. (3) The implementation of customer relationship management can effectively improve relationship value. (4) Through intermediate effect of relationship value, customer relationship management will enhance customer loyalty.

Keywords: Customer Relationship Management, Relationship Value, Customer Loyalty, Air Cargo Industry.

Analysis of Mainlanders’ Identity in view of the 2004 Presidential Election 

Chi-Sheng Pan

Lecturer, General Education Center, Ta Hwa Institute of Technology 

Abstract 

This study aims to explore mainlanders’ national identity and ethnic situation in Taiwan from the prospective of the recent trend in the strengthened Taiwanese nationalism. This issue is investigated in terms of the manipulation of political and cultural elites, as well as the political agenda in Taiwan, which has undergone a transformation from KMT’s fabrication of China-related nationalism to the recent reconstruction of the Taiwanese identity. Findings from this the study suggest that the disparity in the identification of Taiwan as a mother country lies in different racial groups’ different cultural identities, which lead to different national identities. Finally, this study points out a growing popular sentiments that Taiwan has become an independent country through democracy and, and the Republic of China has transformed from an imaginative China-related country to a new Taiwan-centered sovereignty, whose territory includes Taiwan, the Penghus, Kinmen, and Matsu and those who live in these areas are citizens of R.O.C.. Both mainlanders and Taiwanese have to agree with each other to the identification of Taiwan as a life community.

Keywords:   Ethnic Identity, National Identity, Taiwanese Nationalism, Racial Politics, Civil Nationalism.

The Decentralization and the Reform of Local Tax 

Chun-Pin Su

Assistant Professor, the Department of Applied Japanese, Hsing-Kuo University

Abstract 

After the Second World War, the new Japanese Constitution established a separate chapter with four articles concerning local self-government. Local governments, therefore, shall have the right to manage their affairs and administration under the guarantee of the Constitution. Under provisions of the Local Tax Law and the Constitution, local authorities are able to levy and collect local taxes. In fact, however, local governments cannot exercise their rights as precisely as the Constitution designed. Local governments are circumscribed by the central government; especially the fiscal system hinders the independence of local governments. Therefore, local governments attempted to achieve genuine autonomy that would comply with the constitutional demand. Including the reform of local tax system, many policies of decentralization were executed since the 1990s. Local authorities obtained more power to deal with their local finance. This paper attempts to study the decentralization and reform of local tax from the viewpoints of administration and law.

Keywords: Decentralization, Local Tax, Local Self-Government, the Constitution, Japan

Mr. Kao Yin-Shu-The Person as I know About Him 

Peng-Ren Chen

Short History of Five Wars between China and Japan

Chin-Zhu Ger

Research on the Unsolved Debt of old Deteusch Mark Debenture Issued at Taiwan during Japanese Colonial Period

Chung-Yi YangAssociate Professor, Department of Application Japanese Jin-Wen Institute of Technology