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        為推廣學術知識交流，2008年起「東亞論壇季刊」授權凌網科技股份有限公司與華藝術位股份有限公司，電子出版以利流通，增加閱讀廣度。
       凌網接受委託營運國家圖書館〔遠距圖書服務系統〕(http://www.read.com.tw) 。國內外個人會員近20萬人，團體會員遍及各大專院校近150單位，館際合作單位，包含全國各公共圖書館與高中、國中、小學圖書館…等各類型圖書館，近2300個單位。內容收錄近2000冊電子書約100萬頁全文資料。

    華藝術位股份有限公司所屬CEPS (Chinese Electronic Periodical Services)中文電子期刊已經涵蓋861種社會科學資料庫。GCScholar是華藝數位股份有限公司提供各學門領域之學術期刊、學位論文、研討會論文的線上全文服務資料庫。GCScholar期刊論文－包含全球數千種學術期刊，以SCI、SSCI、EI、CA、TSSCI、Medline、CSSCI、中國科技引文數據庫、中文核心期刊要目總覽及相關標準收錄之期刊，內容語言不限。提供人文學、社會科學、自然科學、應用科學、醫學與生命科學等五大學門領域、近百萬篇電子全文。CEPS中文電子期刊服務資料庫：http://www.ceps.com.tw。TEPS台灣電子期刊服務資料庫：http://www.taiwanclassic.com/teps/ec/。                  敬請各位專家學者不吝給東亞論壇季刊持續的支持與指教。    敬祝    學棋

編輯者 謹識

http://www.it.thit.edu.tw/it/東亞論壇網頁/index.htm

The relationship between strategic orientation and network based strategy in transition economy

Hwang Chiang Ting

Xi’an Jiaotong University Management Science and Engineering PhD

DeepSpot Intelligent Systems Inc. CEO

e-mail:jd@deepspot.com

Abstract

Network-based strategy has been playing more and more important part during the process of firm growth attributing to the unique characteristics of transition economy .Based on strategy choice theory and research of strategic orientation ,this paper analyzes the effects of both entrepreneurial orientation and market orientation on network-based strategy .The results suggests that both inter-firm network based strategy and firm-government network based strategy are important strategy in transition economy ;Firms with high entrepreneurial orientation should simultaneously develop both inter-firm network based strategy and firm-government network based strategy, while firms with high market orientation invest more resources to develop inter-firm network than firm-government network .Both inter-firm network based strategy and firm-government network based strategy can benefit firms with higher performance .This paper makes great sense for firms with different management philosophy(strategic orientation) to building outside network competing in transition economy.

KeyWords: transition economy, entrepreneurial orientation, market orientation,   enterprises Strategy, network-based strategy .

Political Factors In Taiwan’s Liberalization Of Mainland Residents Visit

YANG Yan

Associate Professor, Master of Tourism Management

e-mail:prof.yangyan@yahoo.co.uk

Abstract

The liberalization of Mainland Chinese residents to visit Taiwan has been peddled by the Taiwanese Authorities and the Mainland government also promotes the idea as a good-will gesture towards the island, but no comcrete steps have been taken as any economic exchanges as heavily overshadowed by political factors. The unique relationship between the two determines that the Taiwanese Authorities should consider any adverse impacts not only on its economy, but also on the issue of reunification or independence should the liberalization go ahead. The political situation on the island also heavily influences the decision-making process. This paper looks behind the liberalization and analyses the aims and hidden agendas of both sides with the conclusion that the liberalization of Mainland residents visit to Taiwan has in fact turned into another battlefield in the war of reunification and independence.     

KeyWord: Mainland Residents Relationship between the Two Sides Across the Taiwan Straits Political factors

Critical Features between Corporate Performances and KM Styles
　

Wei-Wen Wu

Associate Professor, Department of International Trade, Ta-Hwa Institute of Technology

e-mail:miketina@mail.educities.edu.tw 

Abstract

Several works have studied the relationships between corporate performances and knowledge management (KM), using traditional statistical methods, and they declare that a specific KM style may result in better corporate performance. However, the outcome of having better corporate performance is not merely dependant on the effort invested in KM. This paper aims to explore the critical patterns between KM and corporate performances by using the rough set approach. The results show that higher performance companies stress the importance on both tacit and explicit knowledge, and consider that incentives and evaluations are the essentials to implementing KM.

Keywords: Corporate performance; Knowledge management style; Rough sets theory.

The Study of Taiwan’s Pull Forces on Attracting Food Industry – A Case of Ting Hsin Holding Corp
　

Kuo-Chung Chu*       Hsiang-Heng Chen**

*Associate professor, National Taipei College of Nursing, Department and Graduate Institute of Information Management

E-mail：mikenrvs@gmail.com

**Graduate student, Ming Chuan University, Department and Graduate Institute of International Business

Abstract

         Many companies have been running their business well in China, moreover they also penetrated into the Taiwan market, Ting Hsin Holding Corp’s (THHC) instant noodles of the food industry is an example. With numerous environments and different factors in Taiwan, it is surprised by low price strategy to permeate Taiwan market, such that THHC becomes a main competitor of instant noodle sector. Based on THHC case study, we use several approaches, such as 4P, SWOT, five-forces model they help us to understand what are strategy differences between Taiwan and mainland China. Furthermore, both BCG and market-expansion models are also applied to deeply investigate THHC’s strategy in Taiwan market. This paper results show that THHC integrates advanced production technology and low price strategy to penetrate the market share of Taiwan’s food industry, but it still needs to improve on the taste and flavor.

Keywords: competitive strategy, cross-culture, instant noodle, market share, Taiwan pull forces of attracting

Brief Introduction to Japan’s Small and Medium Enterprises Basic Law

Hsiao-Chuan Chang Lee

Associate Professor, Graduate School of Strategic Management of Small & Medium Enterprise, Transworld Institute of Technology

e-mail:tchanglee@yahoo.com.tw

Abstract

There are signs shown that Japan’s economic has been recovered to certain extent in recent years. However, the number of shutout SMEs (small and medium-sized enterprises) is actually larger than that of newly-opened, which shows the recession of SMEs and makes persons of insight become worrisome. In the year of 2007, aiming at activity of regional economic, support based on successive challenges and strengthening of industry competence, the Small and Medium Size Enterprise Agency of Ministry of International Trade and Industry put into operation the following measures: (1) newly establish the flexible plan of regional resources for SMEs, with the purpose of developing new products and new services by regional resources, including local technologies as well as regional agricultural, forestry and aquatic products, and striving for developing more than 1000 kinds of new industries within 5 years; (2) “support based on successive challenges” means to make out DIP guaranteed financing system and  warrantor-exempted financing system for business creators. Meanwhile, support SMEs reforming by expanding the SMEs Recovery Support Committee, strengthening recovery financing and establishing recovery consultation stations; (3) optimize the manufacturing technologies adopted by SMEs, namely carry out overall support to SMEs in accordance with the Manufacturing Technologies of SMEs Optimizing Law(enacted in 2006) and by establishing upstream-downstream manufacturing network, optimizing strategic manufacturing technologies, talent training, technology transmission and capital strengthening; (4) push forward the city construction and develop shop-streets, namely stimulate the business activity while carrying out city construction in accordance with the Center City and Street Activity Law (enacted in1998) to adapt the situation of establishing shops following the trend of Low Fertility Rate and Population Ageing; (5) support the small-scale manufacturers and workshops, namely establish operation and reform expert consultation system, capital dispatching system and operation ability strengthening system for small-scale manufacturers and workshops. On the other hand, as we examine our nation the SEMS White Paper, the rate of newly established SMEs in the year of 2005 is 9.9%, and the rate of shutout SMEs is incalculable from the year of 2003 as relevant information is lost. Taking Japan’s Small and Medium Enterprises Basic Law as an observation platform and analyzing its enacting background, provisions and issue points, the author is trying to get some information for the references of the domestic experts.

Keywords: Small and Medium Enterprise Basic Law

Joining Hands to Educate Engineers fo Tomorrow

A Case Study of Innovative Industry and Academia Collaboration in Taiwan

James Y.S. Liu

Associate Professor and Director of Continuation Education School

Ta-Hwa Institute of Technology, Hsin-Chu, Taiwan

e-mail: myfanyi@thit.edu.tw 

Abstract

      Joining Hands programs between Industry and Academia (hereafter short as JIA) have been recently highly promoted in the Technical and Vocational Education (TVE) system here in Taiwan. Ta-Hwa Institute of Technology (THIT), being near National Science-Based Industry Park, has the privilege to be included in the first stage of this program. Together with a local high school, THIT has formed a strategic alliance with United Microelectronics Corporation (UMC), one of the leading global IC foundry groups. This formation, aiming at providing qualified engineering candidates through vertical integrative education, has brought generally satisfactory result for three parties, though further effect remains to be seen. This innovative collaboration framework will be examined from perspectives of learning organization theory and theoretical foundations of competency development.

Keywords: Joining Hands Program, TVE, Learning Organization Theory, Competency development.

The Study of The Key Success Factors Non-Profit Organization –A Case of A Senior Care Center

    Ai-Ping Tai* Chieh-yao Chang** Chia-Ying Liu***

*Associate professor, Ta Hwa Institute of Technology , Department of International Trade

** Assistant professor, NanHua University, Department of Electronic Commerce Management and Graduate Institute of Environmental Management

***Graduate student, NanHua University, Graduate Institute of Environmental Management

E-mail：aiping@thit.edu.tw

Abstract

As the population ages in the Taiwanese society, the demand for professional senior care centers is increasing. The focus of this thesis is to pinpoint and explore the factors and elements related to the management of senior care centers. This thesis adopts the method of in-depth interview and combines the interviews with manager, to analyze the key success Factors of management of private senior care centers for references in the future.

Keywords: Non-Profit Organization, Key Success Factors, Senior Care Center